Just a quick post to examine how key words and SEO, or search engine optimization, are king in recruiting and finding a job to match your skills these days.
I have been applying for a job as a copy editor for months. One of the recruiting websites–a big player in the game–sent me a job link I’d “be perfect for.” It was with a company called Pizza Press that is looking for a Pizza Editor. I thought the company name and job title sounded odd to begin with, and then I read the job description. “Pizza Press” in not a publisher–not even a cookbook publisher–and “Pizza Editor” is not a job in revising copy–not even copy about pizzas. Rather, Pizza Press is a pizza joint and the Pizza Editor makes the pizzas, packages them, chats with customers, does the dishes, empties the trash, and cleans.
Now I make a pretty mean pizza, and my many years as a mom have made me nearly professional-grade level at doing dishes, cleaning, and putting things away, but I don’t think this is the job for me. Sorry, Glassdoor.
What this is, though, is a prime example of how job posting companies and job recruiters use key words and SEO to not only find jobs to post but vet candidates.
Usually Glassdoor, as well as Indeed and LinkedIn, get it right and I’m sent job postings that are a close fit for me (although some of them don’t seem to understand the difference between copywriting and copyediting, but that’s a post for another day).
In fact, just last week I was alerted to a few jobs that I finally got called up for, one of which I accepted. But once in a while job posters get it woefully wrong and end up with egg–or in this case, scrambled egg pizza–on their faces.